Residents cheer as new convenience store opens in Business Bay

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W Mart Fresh has wide range of organic fruits, vegetables and free range poultry

Image Credit: Supplied

Neighbourhood store. The W Mart Fresh convenience store that opened in Business Bay recently

DUBAI: A new convenience store opened to Business Bay residents this month.

W Mart Fresh, a ‘hassle free’ convenience store concept by West Zone Fresh LLC, a Dubai based supermarket chain, is located outside the Bay Avenue Mall near Executive Towers.

The store, open from 7am to midnight daily, provides a wide range of fruit and vegetables as well as free range poultry products. They also have a book shelf, coffee station and utility bill payment machines.

Happy addition

Although there were already two popular supermarkets in the neighbourhood, residents think there was still room for a third one.

“I stay in G Block, where the W Mart is, so it’s basically a two-three minute walk to get my groceries. Moreover, the existing supermarkets do deliveries only for a certain amount. With W Mart, there is no minimum amount for now,” says Archita Shah, a long-time resident of Executive Towers in Business Bay.

Yet another resident, Alveena Shaikh, of the neighbouring B Tower, said she loves the mini supermarket concept.

“A large number of people reside at Executive Towers. W. Mart will be a convenient option for us. It will save me a lot of time. I used to do my grocery at one of the supermarkets here but often lost a lot of time because of long queues. It helps to have a mini grocery store close by,” said the 35-year-old British expatriate.

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