Twitter is widening its video partnerships with media companies -- both old and new school -- by bringing in new shows like SportsCenter Live from ESPN and live video and clips from NBC Universal.
As Twitter's video views have nearly doubled in the last year, the company is almost doubling the number of shows it broadcasts over its social network to 30 from 16, Twitter said Monday at a presentation to advertisers in New York known as a Newfront.
Twitter has been working to brush away connotations that its the struggling, slow-growth underdog to monolith Facebook. Twitter's real-time, short-burst style of sharing has given it a vanguard role in momentous events, like the #MeToo, #BlackLivesMatter and Arab Spring movements -- and it's also the president of the United States' daily mouthpiece of choice. But its troubles matching the growth of bigger rivals have been an overhang for Twitter, as have accusations that it fails to appropriately rein in abuse.
Elevating video has been a key strategy for Twitter.
One media company that's new to a direct Twitter video partnership is Disney, through its ESPN arm, with SportsCenter Live. That's a Twitter take on its flagship program that will blend breaking news coverage with insight, analysis, and reporting through Twitter's Moments tab.
NBCUniversal will distribute a variety of live video and clips from the main NBC broadcast network, NBC News, MSNBC, CNBC, Telemundo, Today, and E! News. And Viacom will contribute exclusive red carpet coverage of MTV and BET's award shows and events, as well as new Twitter shows like Comedy Central's Creator's Room, which will put a comedy spin on the day's trending topics, and BET Breaks, a weekly rundown-style show on pop culture.
Twitter is also renewing deals with previous partners like BuzzFeed and Major League Baseball. A full list of those partnering with Twitter is below.
- Ellen Digital Studios
- Live Nation Concert Series
- Hearst Magazines Digital Media: Delish and Seventeen
- Viacom: Comedy Central's Creator's Room, BET Breaks, MTV News, MTV News International
- Will Packer Media
- BuzzFeed News
- VICE News
- Vox Media
- BuzzFeed News
- ESPN: SportsCenter Live, Fantasy Focus Live. Formula 1, MLB, MLS, Bleacher Report. The Players' Tribune, Barstool Sports:
- Call of Duty® World League
- The Game Awards
- Gamespot (which is owned by CNET parent company CBS)
- Creator Originals, Powered by Niche
- Live Brand Studio
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